A new feature that allows business pages to post job openings which has been launched by Facebook could potentially hinder LinkedIn’s growth prospects. With more similarities than differences in their recruitment approach, LinkedIn targets medium to high skilled job seekers while Facebook-amongst other opportunities also offers part-time and hourly jobs. The feature is aimed at lower-skilled workers who are not actively seeking employment.
The feature allows businesses to post job openings to future employees and help businesses find qualified people where they’re already spending their time—on Facebook and on mobile. Business page admins to create a job post, track applications and communicate directly with applicants. After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and all in one place. And as with other posts, they can boost job posts to reach a larger or more relevant audience.
Applicants can view job posts in their News Feed, in the new bookmark for jobs, and alongside other posts on business Pages. When they click on the Apply Now button, a form will open that’s pre-populated with information from their profile on Facebook. Applicants can always review and edit their information before submitting it.
Although this feature is still only available to Facebook users in the USA and Canada, Africa could use this to grow.