Follow closely….

1. Reread and Revise

I’m sure you invest some time in editing your posts before you publish, but if you’re like most bloggers then you’ll likely miss something.

That’s why, you should proofread and revise again after you publish the post.

Reading your posts outloud helps, but I’m sure you already know that :)

2. Share it on Your Social Profiles

Immediately after publishing, go ahead and send out your first tweet, share it on your Facebook profile / page, and any other network that you’re active on.

This will help you get early traction.

Not sure which networks you should focus on? See my article on which social media network should you focus on + which one I focus on!

You spent hours writing the article, you should spend a few minutes promoting them to get maximum exposure.

3. Send it to Your Email Newsletter

Your email subscribers are the most loyal because they’ve given you permission to let them know about the content you write.

So email them and let them know. You can automate this by setting up daily / weekly newsletters.

I usually end up writing a custom one because it adds more personal touch.

If you don’t have an email list, then you should build one right away. See: why email lists are important.

Note: I have a tool called OptinMonster that can help you get more email subscribers faster!

4. Share it in Groups / Aggregators

I’m sure you’re part of different Facebook or LinkedIn groups. You might even be part of a private Slack channel.

Share your articles with your colleagues there.

If you are part of sub-reddits or industry-specific communities like Inbound, then you should submit your articles there for additional reach.

If you’re not part of any of these, then you should consider joining them.

5. Link from Old Posts

If you publish a lot of evergreen content that continues to attract clicks and shares over time, then you can leverage these old posts to drive traffic to new posts. Simply go back through your most popular posts and find ways to incorporate links to the post you just published.

Not only does this increase direct traffic, but it also establishes a strong SEO framework for your website.

You can do this easily in WordPress by going to the Posts screen and type a relevant keyword in search.

Search WordPress Posts

After that simply edit those posts and find a way to link to your new post.

6. Reply to Comments

Getting people to comment on your posts is incredibly challenging in the first place. That’s why you never want to ignore a comment. Make it a priority to respond to every single comment posted.

This establishes positive rapport with your readers and since comments are searchable on Google, the more conversation that takes place in the comments section, the better your search results will be.

Not to mention, it shows a higher total comment count which encourages new users to comment.

Here are 11 ways to get more comments on your blog posts.

7. Syndicate Through Partners

As you publish more and more content, you should start to develop relationships within your content niche. Over time, these connections can blossom into guest blogging opportunities and even syndication relationships.

If you’ve managed to develop syndication partnerships, you’ll want to use them as much as possible. After publishing a post, reach out to your connection and ask them to give your post a read.

If they like it, let them know that you’re willing to syndicate through their publishing platform. This can save you hours of time and expand your reach exponentially.

To prevent duplicate content, you want to ensure that there’s a mention at the top of the post saying “this article originally appeared on” with a link to your article. You should also get an author bio with a link back to your site.

Lastly, if they can add a canonical link to your site, then that’s even better. Google canonical link, if you don’t know what I’m talking about.

8. Repurpose into Other Formats

You should never publish a blog post and then leave it to die. Any post that’s longer than 800-1000 words can easily be repurposed into another format for additional value.

How? Well you can use it as the script for a video, divide it up and use it for a handful of shorter posts, turn it into the basis for a podcast episode, convert into an eBook / checklist, and more.

While repurposing takes time, the benefit is that you already have the core subject matter developed. This streamlines the process and allows you to maximize your effort.

Read this guide on 40 ways to repurpose your blog content (and why you should).

9. Schedule Social Sharing

Most people only share their articles once or twice right after it’s published. It’s important to do that which is why Item #2 is dedicated to that.

However, you shouldn’t just stop sharing the article after the first day. More likely than not, the article you wrote is relevant at least for the first week if not longer.

That’s why I recommend scheduling your posts to be shared months in advance. Now there are several tools / services that will let you do this, but I use Buffer because why pay extra when you don’t have to.

Buffer lets me schedule tweets and other shares, and I can set it to go out say 4 times a day at 8a, 12p, 4p, and 7p. You can change the frequency for your account.

After that, I use a free tool called BulkBuffer which allows me to upload statuses in bulk to my buffer account.

Buffer Schedule for WPBeginner

Now all you have to do is create a text or CSV file with all your blog posts and schedule it. You can update your list every month (the task is so simple, you can even outsource it).

If you’re looking for alternatives, then you can take a look at CoSchedule, Revive Old Post, or Social Oomph.


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