MTN introduces revamped digital music platform

In an attempt to become a key player in the digital and music streaming arena, MTN South Africa has unveiled its revamped online music platform, MTN Music+. This platform has a music library with over 670 000 tracks (40 % local and 60 % international).

Maxwell Nonge, Chief Digital Officer: MTN SA says, “The revamped Music+ strengthens our focus on developing local content and contributing meaningfully to the development of the music industry in South Africa. At the heart of our endeavours into the music space is the firm belief that we need to partner with artists and empower them to take control over the success of their brand.

“The revised functionality of Music+ is the first proposition of its kind in South Africa where digital music and data are bundled for the user’s convenience and ease of use. This means that if a customer has an active bundle, any activity that they perform on Music+ will be zero-rated”, says Nonge.

streaming pricing will be tiered by daily, weekly and monthly subscription fees, and downloading prices for subscribers will be discounted.

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