Hubrif is an online video platform for filmmakers and audiences of short African films. Built and designed by filmmakers themselves, the platform not only allows viewers to search for, and watch, their favourite short African movies, it also opportunes filmmakers to publish their movies and gain exposure to the right audience.
Co-founded by Tobi Ogunwande (CEO), Ayodeji Bailey (Team Lead/Business Executive Manager) and Ramy Gabry (Content Manager), the platform officially launched on March 18, 2016.
What spurred the birth of Hubrif was a lapse observed by the founders. After independent filmmakers produce movies, and successfully tour film festivals around the world, they resolve to publish their movies on highly populated video streaming platforms (majorly YouTube), which seem their best bet for exposure.
But unfortunately, no thanks to the myriads of video clips on these platforms, these movies get mixed up or worse still, completely lost. Hence, jeopardising their chances of getting needed exposure and reaching the right audience. This makes short African films really hard to come by online. With every iota of optimism, the founders believe Hubrif will be the game changer of this dilemma.
There is also a value added service in which the platform helps filmmakers to submit their films to African film festivals all year round, for a yearly subscription fee. This is made possible via their partnership with the organisers of these festivals.
Already, Hubrif boasts of a catalogue of 150 curated short African films and achieving the feat of getting seven filmmakers into the Africa International Film Festival.
Hubrif intends to partner with some TV stations for more reach. You may check out the platform here.